In 2012 I had the privilege to work for the Selldén Group. The corporation included companies Alon and Waren, and all three needed a common graphic charter, brochures and updated homepages. What a challenge!
At first the three companies desperately needed common ground. The graphic charters were so far apart I didn’t know where to start, but a simple colour scheme saved the day. Blue, yellow and green – one colour for each company.
Shortly before Stora Nolia, Sweden’s largest public fair, they needed new design for the stand. In a hurry I created rollups, backdrop, a counter cover/poster and so called “pop-ups”. Really fun to do!