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Logotype For Etelyoga

In the Autumn of 2013 I created a simple homepage for Etelyoga (see post), and in the summer Etel asked me to create a new logo as well. I started to get ideas and created a few different first drafts. Then I continued working on the chosen one.

I played around with the Yin/Yang sign, and although the words are situated on the righthand side, I still think there is balance. Because the letters are found to the right, there is space for stillness on the left.

Just keeping it simple, in black and white, was instinctive too. Etel is colourful enough. She is also a world traveller, and the round shape symbolises the beautiful blue globe we call home. And then of course yoga embraces it all. Namaste.

Photo: Unknown