The collaboration with Åsa Magnusson is still ongoing and has resulted in a lead magnet document. Åsa had some ideas and together we came up with a design that feels fresh and attractive. More lead magnet products may follow in 2018.
A lead magnet is something you offer your clients, or visitors to your homepage, for free. Often in exchange for their email addresses. It’s a way of growing your mailing list and ultimately your number of clients. Hopefully the clients find it useful, and a win-win situation is created.
Åsa already had an older version of this document, but wanted it to look and feel different. She has a new homepage and wanted the design to match. Take a look!
Lead Magnets “Buyer Personas” (PDF)